Described as an extraordinary mirror of a changing culture, reflecting a more measured and elegant world where a balance was struck between quality and good taste. Guglielmo Ulrich (born 1904, Milan–died 1977) was an Italian architect, furniture designer, and painter. He was born to a notable family of Danish origin. In 1924, Ulrich enrolled in the Scuola Speciale di Architettura at the Accademia di Belle Arti di Brera. He finished his studies at Politecnico di Milano in 1927 and soon became a very influential figure in modern Italian design.